The design is the silent ambassador of your brand.
If you fail to understand this basic fact, you cannot go anywhere with your branding endeavor. A poor design could create a devastating effect on your business. This is the reason that makes designing an integral part of today’s business scenario.
And no, we are not talking just about the digital designing and the content that goes on the web only. We are here to bring into the picture the design that is actually the face of your business – the print design!
Print design is the face of your business
No matter how advanced we become, the print design will always be the face of a business. We can never deny the important role printing plays in the brand building for a business. This involves almost everything that is put in front of the target customer out there in the real world.
In today’s post, we are going to talk about using high-quality printing for the successful rebranding of a business. So, let us have a look at everything that can be done –
Business card design
First things first – business cards are the most important accessory for your business. They represent your brand wherever you go, and leave an impact that stays with the other person for long.
A shabby card will instantly prove to be a big turn off for the customer. At the same time, a well-crafted and neatly designed business card will put an instant positive impact.
So, the first step in your business rebranding would be to come up with a fresh business card. There are virtually endless numbers of options when it comes to business card designs. Select the one that reflects the true identity of your brand and let it do the talking.
Here are some of the things you can keep in the back of your mind when designing a business card:
- Consider the size – it must neither be too big nor too small
- Be smart with the graphic choice – it must not be too tacky
- Keep the word count to the bare minimum – write only what’s important
- Custom design it, with highest quality printing
Now that you have worked on the face of your business, it is time to move towards the other accessories that reflect your brand even when you don’t go out.
These include things like brochures used for communication with the customers and clients, notebooks, name tags, thank you cards, envelopes, and similar other accessories.
Now, this is where you need to bring things in unison.
When finalizing the design for print accessories, you need to remember one thing that is everything must reflect your brand. You cannot afford to have one design for the brochures and something else for then envelopes. It leads to a bad impression.
Sit together with the printer and paint a clear picture in their mind that you want to keep things in harmony. And, they can suggest the best possible options to you.
Whether it is brochures or pamphlets or anything else related to your business, you must keep things together so that people can recognize the brand out in the crowd.
When we talk about marketing materials in the physical world, there is no end to the number of options a business can have.
From pole banners to custom cutouts, from mounted signs to vinyl decals – there is so much for you to select from.
And, all this is virtually going to be the goldmine for your business rebreeding. With the help of the right redesign company, you can eventually make the most out of these accessories.
Based on what you are trying to achieve with your printing endeavors and where you are going to put them, a seasoned print design company like Digital City Marketing could eventually present you with the finest options and ideas available in the market.
You need to discuss with the professionals to share your ideas and get them to work on those ideas to see what the end result is.
Never ever compromise with quality!
This was all about how you can use printing to rebrand your business.
The one thing that we have left to say here is that when it comes to printing, you will find plenty of options out there offering the services at cheaper prices. However, looking at only the price tag and not the quality of print could be the biggest mistake you can make ever.
Never run after a cheaper price tag, take a look at the service quality and then get the printing done.
Remember, products are created in the factory but brands are created in mind.
And, a poor design could instantly put a negative image of your business in the customer’s mind.
Think and act wisely!