Why print on HP Indigo

Why print on HP Indigo Digital Press?

Once a client asked me, “Why should I print on your HP Indigo Press not on a Color Copier, they are just as fast plus the pricing is cheaper?”. My answer was, “If you are happy with a cup of coffee from a Food Truck, you should not buy coffee from Starbucks”

  • High Quality

Unlike most Digital Printing, the quality produced by our HP Indigo press is almost indistinguishable from traditional toner based products mostly used by Xerox, Canon, Nexpress to name a few.

  • Flexibility of Short Run

Literature can be updated regularly. In a fast moving, constantly changing world our digital printing allows you to produce shorter runs as you need them.

  • Economy

With no setup costs, unlike traditional offset printing, businesses can print small quantities of Books, Annual Reports and Manuals more cost effectively on demand.

  • Green and Eco Friendly

The on demand nature of digital printing allow efficient technologies used on our Indigo press. Digital printing is more environmentally friendly printing than offset or litho printing.

Every copy can be customized to include unique content, such as the customer’s name, unique discount codes and even images. Personalized marketing has been shown to improve the response rate because people are more likely to engage with content that is relevant to them.

HP Indigo Digital printing is terrific for small runs most commonly amounts of 750 or less. Leaflets, little perfect bound books, saddle stitched brochures, post cards, variable printing, etc. HP Indigo Digital printing is quick, and affordable compared to printing a similar little undertaking on an offset press. The procedure permits client and the designer to print a more fair and some would claim sustainable-quantity that avoids overprinting a piece that ultimately ends up in the landfill. Plus, if you have to print a second run, the setup charges are minimal in comparison to offset.

Why all Digital Printing is not the Same

Our HP Indigo press out-performs other digital presses on the market. It is the only press that uses an offset process similar to litho. The HP Indigo uses water based inks, not toner that you would get off of a copier. It also offers the most consistent color reproduction and the widest range of available media to print on. The look and feel of the highest quality conventional printed job is achieved.

liquid Ink vs toner

Colors on a HP Indigo digital press are generally limited to CMYK (cyan, magenta, yellow, black) so no spot colors (Pantone, etc.) Paper choices are pretty open with a preference for calibrated sheets.

Among the essential advantages of digital printing is the correctness of the proofing it allows. Extremely thorough samples can be made of your print job immediately and cost efficiently, enabling you to hold a sample in your hands that will be exactly recreated in the final print run.

Another great strength of digital printing is how readily the text, images and colors of a design project can be customized during the print process without significantly slowing it down. If you need to customize different parts of the print run, for varied marketing campaigns for example, Variable Information Printing presses are by far the most suitable choice when it comes to speed and affordability.

If you need a fast turnaround of a short print run you should a HP Indigo digital printer to meet your deadlines and keep the cost down.